Nonprofit Donations: Who, Where and When

December 29, 2014

Nonprofit Donations: Who, Where and When

Understanding the patterns of charitable giving can be a challenge. There are numerous factors that nonprofits have to take into account when planning for fundraising campaigns. Three of the central, driving questions that form the basis of nonprofit strategies include:


● Who gives the most and with the greatest frequency?

● Where can nonprofits find the most valuable sources for giving?

● When are the best times to make fundraising appeals?


The answers to these questions can form the basis of a fundraising action plan. First Nonprofit Group’s latest infographic highlights some of the broader national trends that serve as a benchmark for charitable organizations across the U.S.

Consider the following facts and figures:


Generational differences

While 72 percent of overall giving stems from individual donations, the two largest generations – baby boomers and millennials – follow their own distinct patterns. The former is the most active donor group, contributing 43 percent of all donations in the U.S., while the latter tends to spread the wealth, giving to an average of 3.3 organizations.

Giving communities

Despite the vastness of the U.S., one-sixth of all nonprofits are based out of California or New York. However, the most charitable locations per capita are Utah and Washington, D.C. There are also specific charitable categories that tend to garner more funding than others. These include international affairs and education.

Year-end drive

Although many nonprofits hold fundraisers throughout the year, roughly one-third of all donations happen during the holiday season: October, November and December. In fact, charitable organizations regularly receive one-fifth of all contributions during December alone.

Nonprofits often need help managing their finances to ensure they make the most of the revenue they earn through charitable contributions.

Content presented by First Nonprofit Group, the leading provider of state unemployment insurance solutions for 501(c)(3) nonprofit employers.


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We first started using First Nonprofit’s Unemployment Savings Program when we were a small startup nonprofit.  We didn’t have an HR department and needed expertise in the event that an unemployment claim was made.  We knew we were eligible to be a reimbursing employer, but weren’t sure how to navigate that process.  They made it easy to set things up, plan for, and then manage claims when they came at a very reasonable cost. The amount of time and stress they’ve saved us dealing with all this has been worth way more than the cost.  We’ve now grown to a large nonprofit and do have an HR department but have no plans to stop using their services.  I highly recommend them to every nonprofit I come into contact with!


Throughout our membership in the Unemployment Savings Program, First Nonprofit understood our demands, community dynamics, and the importance of seamless services; that allowed us to serve our constituents better.

Prevent Blindness America, Chicago, IL

Because INCS advocates for the operating conditions that allow charter public schools to provide high quality public education, partnering with First Nonprofit was an easy decision. First Nonprofit’s unemployment programs provide our member schools two operating elements crucial to their ability to provide high quality public education: savings and budget certainty. Capable, committed teachers are the key to student success. By participating in the unemployment insurance savings plan, charter public schools gain peace of mind and are able to invest more money in their teachers.

Illinois Network of Charter Schools, Chicago, IL

It has been our sincere pleasure to maintain a strong, vibrant business partnership with First Nonprofit. We greatly admire their strong industry knowledge, technical expertise, constant professionalism, knowledgeable and dedicated staff. They are always extremely responsive, personable and provide us with the necessary guidance and recommendations on a numerous variety of employment scenarios.

Thresholds, Chicago, IL

NYCON members who use First Nonprofit’s programs enjoy enduring savings and improved efficiency. Our association knows that success, because from the beginning, we achieved the same great benefits. Great savings, seamless technology, and responsive service. NYCON highly recommends First Nonprofit’s remarkable unemployment solutions.

New York Council of Nonprofits, Albany, NY

Visually Impaired Preschool Services has been a client of First Non-Profit since it was first offered as a benefit of VisionServe Alliance. We completed a thorough evaluation of cash savings to our agency before taking advantage of this wonderful benefit and it has been a very wise decision. Our experience with the processes from accounting to claims have been professional, expeditious and easy.

Visually Impaired Preschool Services, Louisville, KY

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Neurologic Music Therapy Services of Arizona, Phoenix, AZ

First Nonprofit has been easy to work with and makes the administrative process easier and smoother. We enjoy working with you.

Visually Impaired Preschool Services, Louisville, KY