August 14, 2013
Nonprofits are often among the last organizations to change how they do things and adjust to new technology. However, a new study from software provider Avectra showed many nonprofits believe fundraising efforts are often much more effective when leveraging social media.
"Fundraisers are realizing that the old way of doing things needs to change in order for them to connect with their core constituents and to reach out to a new generation of donors," said Richard Davis, chairman and CEO at Avectra.
Social media creates another point of contact
Connecting with donors is often the most difficult part of fundraising efforts, as there are a host of different platforms that people can use to learn about nonprofits. This is why social media is gaining traction with organizations because such platforms are an easy way to exchange information and build bonds with potential donors and supporters.
Ninety-one percent of responding organizations claimed they wanted better customer relationship management software, because of the increasing need for more communication. Furthermore, nearly 9 in 10 stated they have failed to track the return on investment of their fundraising campaigns. By leveraging cost-effective platforms like Facebook and Twitter, nonprofits are on channels that a growing number of people have embraced.
"Whether it is through phone, email, text or good old snail mail, organizations need to know the best way to communicate to their donors according to that individual's preference," said John Clese, director of product marketing for nonprofits at Avectra.
Effective communicate on social media platforms
While automating emails and marketing messages can be effective, an infographic for MarketingProfs revealed auto-posting to Facebook can decrease likes and comments by 70 percent. Understanding that instituting a personal touch on social media communication can go a long way for nonprofits that are trying to add to their fundraising efforts and increase participation.
The infographic also showed that one of the key traits needed in a strong social media marketer is the ability to be honest and always portray the attitude of the organization. All nonprofits should establish a voice to communicate with donors and supporters on every platform with. Organizations must put people in charge of their social media platforms who are able to maintain that voice and be vocal communicators on sites like Facebook, Twitter and LinkedIn.
Visually Impaired Preschool Services has been a client of First Non-Profit since it was first offered as a benefit of VisionServe Alliance. We completed a thorough evaluation of cash savings to our agency before taking advantage of this wonderful benefit and it has been a very wise decision. Our experience with the processes from accounting to claims have been professional, expeditious and easy.
The Ensight Skills Center has enjoyed working with First Nonprofit for several years. We are enrolled in their Unemployment Savings Program and although we have not required a lot of intervention, there have been a few times. I know others have dealt with the same problem of unemployment fraud over the last year and in our case, a call to First Nonprofit (they actually answer their phones) cleared up the issue. They also sent us a letter to send to all our employees telling them what they needed to do to prevent this in the future and protect themselves. What a relief! Over the years if I have questions or concerns, they are happy to listen, advise and help if they can. Another BIG advantage of using First Nonprofit is that all the money that is paid into the Unemployment Savings Program lives on my balance sheet as an asset. The money continues to be Ensight’s not the governments. First Nonprofit has certainly given me peace of mind.
In addition to their money-saving purpose on behalf of nonprofit organizations like AHS, First Nonprofit’s Nonprofit Unemployment Fund streamlines the information we need to efficiently manage unemployment claims. Our relationship with NU Fund gave us access to such things as advice on planning for what’s ahead and how to analyze cost scenarios when unexpected events occurred. Both experiences were very helpful.
We have had a great experience with FNP. During Covid, when there was the chance that reimbursable nonprofits would have to pay 50% of the unemployment costs, FNP went to bat for us. We would receive weekly information on the Unemployment claim and how they were working to reduce the costs to reimbursable nonprofits. They have a great service also working with [our claims administrator] to make sure all the paperwork is completed correctly for any unemployment claim.
PORT Health Services has had a great experience with the Unemployment Savings Program offered through First Nonprofit. Throughout the years we have been involved in the program, we have increased our reserve account significantly through this program and find the reporting we receive both timely and useful. We look forward to our continued involvement with this program and our connection with First Nonprofit for many years to come.
Job One was spending a lot of money on unemployment. Our insurance broker, Mark Simcosky, recommended that we switch over to First Nonprofit. We did just that! This switch has been a huge savings for us! This switch saved us over $10,000 in the first year. Their customer service is Superior! Any time we have a question, we get a response very quickly. Any time we send them a report and they have a question; they call rather than just assuming. They were very responsive during COVID, even when they were in crisis mode their selves. They also were always there when we needed during COVID and very helpful! We would 1,000% recommend First Nonprofit to anybody that could benefit from it!
My experience with FNP has always been positive. Every time I have had to contact them, I’m always put in contact with a friendly and knowledgeable person. If something is missing from our account, they reach out to us to request it. It’s nice to work with a company that makes sure our account is current. I would recommend them to any nonprofit looking to reduce their unemployment insurance costs.
We’ve saved tens of thousands of dollars PER YEAR by changing to become a reimbursing employer, freeing funds for much needed capital investment. FNP has been a valued partner in this process, providing assurance that we have stopgap coverage for extraordinary claims and keeping claims response painless and simple. It’s a huge Win/Win!