April 30, 2013
Building an online presence is something many nonprofits are beginning to do, allowing potential donors and those interested in the organization to learn about its culture and other information. Looking into social media use could be an especially good idea as recent research from integrated consumer insight provider Experian Marketing Services revealed U.S. residents are spending more time on such sites than people in any other country.
Social media use continues to grow
The survey showed, on average, Americans spend 16 minutes of every hour online on social networking sites. Nonprofit organizations would be wise to capitalize on this opportunity to interact with people on Facebook, Twitter and Google+. Ari Zoldan, president and CEO of Quantum Media Holdings, told Fox Business the popularity of mobile devices has only increased social media consumption. People are now constantly checking social sites and partaking in online conversations with various organizations.
"It's a total time zap," Zoldan told the news source. "If you think about it, we don't go anywhere without our mobile phones, we're always connected with social media."
Consumer devices can lead to instant connections
Americans are using social media at home, at work and even during their commute. If nonprofits publish engaging content and ask thought-provoking questions, they have a better chance of quickly growing their following. Smartphones can allow for real-time conversations on social media, and the survey found on average, Americans spend 15 percent of their time on their mobile phones accessing their social media pages.
"With smartphones and tablets becoming more powerful, our data clearly indicates the difference between mobile and traditional desktop usage further enabling the 'always on' consumer mentality," said Bill Tancer, general manager of global research for Experian Marketing Services. "Marketers need to understand these differences, as well as regionally, to ensure campaigns can be tailored for better and more effective engagement."
Opportunities for nonprofits to attract potential donors and increase interest in the organization has never had higher potential, thanks to Facebook and Twitter. However, managers at nonprofits should be sure to create a social media marketing strategy before getting started on any platform. Being consistent of social media is key, and there has to be a designated person, preferably with marketing experience, at the nonprofit that manages the social sites.
Visually Impaired Preschool Services has been a client of First Non-Profit since it was first offered as a benefit of VisionServe Alliance. We completed a thorough evaluation of cash savings to our agency before taking advantage of this wonderful benefit and it has been a very wise decision. Our experience with the processes from accounting to claims have been professional, expeditious and easy.
The Ensight Skills Center has enjoyed working with First Nonprofit for several years. We are enrolled in their Unemployment Savings Program and although we have not required a lot of intervention, there have been a few times. I know others have dealt with the same problem of unemployment fraud over the last year and in our case, a call to First Nonprofit (they actually answer their phones) cleared up the issue. They also sent us a letter to send to all our employees telling them what they needed to do to prevent this in the future and protect themselves. What a relief! Over the years if I have questions or concerns, they are happy to listen, advise and help if they can. Another BIG advantage of using First Nonprofit is that all the money that is paid into the Unemployment Savings Program lives on my balance sheet as an asset. The money continues to be Ensight’s not the governments. First Nonprofit has certainly given me peace of mind.
In addition to their money-saving purpose on behalf of nonprofit organizations like AHS, First Nonprofit’s Nonprofit Unemployment Fund streamlines the information we need to efficiently manage unemployment claims. Our relationship with NU Fund gave us access to such things as advice on planning for what’s ahead and how to analyze cost scenarios when unexpected events occurred. Both experiences were very helpful.
We have had a great experience with FNP. During Covid, when there was the chance that reimbursable nonprofits would have to pay 50% of the unemployment costs, FNP went to bat for us. We would receive weekly information on the Unemployment claim and how they were working to reduce the costs to reimbursable nonprofits. They have a great service also working with [our claims administrator] to make sure all the paperwork is completed correctly for any unemployment claim.
PORT Health Services has had a great experience with the Unemployment Savings Program offered through First Nonprofit. Throughout the years we have been involved in the program, we have increased our reserve account significantly through this program and find the reporting we receive both timely and useful. We look forward to our continued involvement with this program and our connection with First Nonprofit for many years to come.
Job One was spending a lot of money on unemployment. Our insurance broker, Mark Simcosky, recommended that we switch over to First Nonprofit. We did just that! This switch has been a huge savings for us! This switch saved us over $10,000 in the first year. Their customer service is Superior! Any time we have a question, we get a response very quickly. Any time we send them a report and they have a question; they call rather than just assuming. They were very responsive during COVID, even when they were in crisis mode their selves. They also were always there when we needed during COVID and very helpful! We would 1,000% recommend First Nonprofit to anybody that could benefit from it!
My experience with FNP has always been positive. Every time I have had to contact them, I’m always put in contact with a friendly and knowledgeable person. If something is missing from our account, they reach out to us to request it. It’s nice to work with a company that makes sure our account is current. I would recommend them to any nonprofit looking to reduce their unemployment insurance costs.
We’ve saved tens of thousands of dollars PER YEAR by changing to become a reimbursing employer, freeing funds for much needed capital investment. FNP has been a valued partner in this process, providing assurance that we have stopgap coverage for extraordinary claims and keeping claims response painless and simple. It’s a huge Win/Win!