February 4, 2016
A mission statement is an important piece of communication for nonprofit organizations because it is used to communicate an organization’s aims and values to a wide audience: their board, employees, funding sources and other stakeholders. By considering some notable nonprofit’s mission statements that follow, they all have one thing in common: They focus and clearly define each organization’s strategy.
“The world’s largest petition platform, empowering people everywhere to create the change they want to see.” -Change.org
“We defend the natural world and promote peace by investigating, exposing and confronting environmental abuse, and championing environmentally responsible solutions.” –Greenpeace
“To enhance the dignity and quality of life of individuals and families by helping people reach their full potential through education, skills training and the power of work.” –Goodwill
“To promote student achievement and preparation for global competitiveness by fostering educational excellence and ensuring equal access.” -U.S. Department of Education
Focused and clearly defined mission statements can also provide a strong description of where the nonprofit is headed, set the organization apart from other organizations and make a convincing case for the need it fills in their community. Below are some other tips to keep in mind when creating or revising a mission statement.
• Make a list:
Ask for input from the community being served. Gather board members and stakeholders and brainstorm a list of things they would like the organization to accomplish.
• Answer questions:
Who – Who will the organization serve?
What – What service will the organization provide?
Where – Where will the service be provided?
Why – Why was the organization established and what unmet needs will it solve? Some nonprofits describe this as a vision statement.
• BUT keep it short, sweet and to the point:
A good mission statement is free of jargon, uses action words, and quantifies a specific goal in 15 words or less.
Other Mission Statement Tips
– Establish a review process – A mission statement is necessary in order to maintain a 501c3 status. Organizations should review their mission statement every 3 years to ensure it aligns with their charitable purpose.
– Use mission statements on organizational stationary, websites and communication.
The time, attention, and money (if a professional writer is hired) it takes to write a mission statement is well worth the investment. It will be a labor of love but the result will be the backbone that guides organizations to success.
Below is a breakdown of our own mission statement:
Working with Marshal Whittey at First Nonprofit has been a great experience. He handles our request as a priority and goes above and beyond to resolve any issues we have in a timely manner. Marshall follows through to the end and ensures our needs are met. He has been a great resource for LSC and our “go to” for any tax questions we may have. With LSC transitioning several facilities into one federal tax identification number, First Nonprofit was able to assist and provide guidance with best practices resolving claims to each entity. Additionally First Nonprofit provided knowledge (information materials) and one on one training to HRS group with best practices to handle claims state adjudicated, fraudulent claims, and appeals. And processing information in the First Nonprofit [unemployment claims] system allows for timely information can be collected.
My experience with FNP has been wonderful. Unemployment in general is quite confusing and FNP has simplified the process for us. Everyone we have reached out to or worked with has been very helpful and follows up to be sure we understand the information. I am so happy we made the switch to FNP!
First Nonprofit smoothed the unemployment perils for our organization during Covid. Without the ability to cap our UI exposure, we would not have been able to weather the storm. The program worked perfectly and we have come out of the pandemic ready to forge on. Thanks FNP!
My experience with the FNP has been fantastic. The idea of setting funds aside for the unemployment tax liability is a bedrock for nonprofit organizations like mine, namely ASHBA; what is even more advantageous is having the FNP as a custodian of those funds. 100% recommended!
I would like to comment on my experience with FNP….to date our District has saved $1,000’s of dollars by being enrolled in the First Nonprofit program. My only regret is that we did not know about this method of paying unemployment tax years ago….as I had figured about five years
ago, had we enrolled 15-20 years ago, we could have saved our small school district upwards of $500,000 in payments to IDES. Also we would have had a pretty hefty sum of money in our Reserve Account. Thankfully I attended a workshop hosted by First Nonprofit back in 2015 which got the ball rolling!
I have worked with the First Non-Profit Team for many years, and I appreciate the quick response and care that Cecilia and the team provides anytime I have questions. While there are other providers that may provide like services, First Nonprofit will always be my first choice! I appreciate you!
First Nonprofit has been easy to work with and makes the administrative process easier and smoother. We enjoy working with you.
Luckily for us, our interactions regarding any issues with staffing has been very minimal! I can say that all other interactions with regards to billing, 941 reporting, etc. have been extremely pleasant, accommodating and easy to work with. Kim Ghanayem is always prompt, professional and friendly. Thank you so much!